CAMPAIGN RECAP:
OVERVIEW:
Hope Media Group’s network radio brands (WayFM, Worship 24/7, Vida Unida) partnered with the National Diaper Bank Network, encouraging listeners to join the mission by giving financially to help provide baby diapers to NDBN’s 240+ community-based diaper banks.
· Campaign Dates: September 14-27
HMG covered the first 10,000 diapers.
380 donors
Donor Story: We received a $300 check in the mail from a WayFM listener in Hawaii. We don’t have a WayFM signal in Hawaii, so they listen by streaming us and wanted to support the mission of WBBS!
Also, WayFM DJ’s and staff served onsite at the Nashville Diaper Connection on September 1st, repackaging baby diapers into quantities that are distributed to families in need across Tennessee: 9,700 diapers packaged / 194 babies served.
INTERVIEWS:
**Photo release form has been signed and received from the winner.
DATE: Friday, July 31st
LOCATION: Nashville, TN - First Horizon Park
OVERVIEW: WayFM partnered with the Nashville Sounds (minor-league baseball team) to host Faith & Family Night. The evening featured a pre-game concert with Caleb & John, plus post-game fireworks. This ranked as the most attended game of the year to date for the Sounds, with a sold out crowd! WayFM also had the opportunity to bless two other non-profit organizations with tickets for families that they serve - HopeKids and Hope Center Ministries. A couple of the photos below include HopeKids families.
DATE: Saturday, July 18th
OVERVIEW: South Florida's WayFM proudly partnered with Big Dog Ranch Rescue to host the WayFM "Paws of Hope” animal rescue event, bringing together over 300+ community members for a day centered on faith, family, and giving homeless dogs a second chance.
The event resulted in over 30 animal adoptions, while also inspiring several WayFM listeners to step forward and volunteer for this amazing cause. Guests enjoyed live worship music from local church (Community of Hope), family-friendly activities, complimentary lunch provided by Texas Roadhouse and Jet's Pizza, a kids area, character encounters from Read Like Royalty, and exciting giveaways made possible through the support of local South Florida partners.
The WayFM “Paws of Hope” event was more than just an animal adoption event, it’s an event that demonstrated the power of community collaboration, with South Florida’s 88.1 WayFM uniting local businesses, churches, and families to create a meaningful day of hope and lasting impact for this amazing animal rescue.
STORY: South Florida’s uplifting 88.1 WayFM “Faith & Family Night” 2026 was more than just an evening at the ballpark—it was a powerful reminder of what happens when community and faith come together. Families filled the stadium with laughter and joy, and kids experienced unforgettable moments with character encounters & inflatable games in the WayFM kids zone! Hearts were lifted as WayFM presented live worship music with “Brent Taylor Live” and aired encouraging celebrity messages of hope & faith on the stadium jumbotron. Kids celebrated their faith and creativity at the WayFM “art creator” activation station & fans flocked to the WayFM fan zone to be a part of something special! DOT (the WayFM mascot) was on field to help kick-off the baseball game, and the evening concluded with breathtaking fireworks!
From the first pitch to the fireworks finale, the impact was clear — connections were strengthened, smiles were shared, and lives were touched. WayFM South Florida was able to bless several families with the amazing opportunity to join WayFM for “Faith & Family Night” 2026! It was a night where fun met purpose, and many left not just entertained, but encouraged, inspired, and reminded they are part of something bigger.
Overview:
· Promotion Dates: September 7-13, 2026
· Total Contest Entries: 554
· Total AE Email Opt-Ins: 165
· Winners:
o Grand Prize: Hannah Cotton – Thomasville, GA
o Huntsville Tickets: 3 confirmed winners (6 tickets total)
o Evansville Tickets: 5 confirmed winners (10 tickets total)
Provided by Partner:
· Yeti Roadie Cooler
· Zach Williams merch pack – shirt, hat, CD
· $50 Visa gift card
· Up to 10 tickets per show in WayFM markets (Huntsville, Evansville) – **No travel provided.
Overview:
· WayFM network promotional campaign, giving listeners the opportunity to text a keyword to receive the contest link and enter to win a 4-pack of movie tickets.
· Promotion Dates: July 13-17, 2026
Provided by Partner:
Provided by WayFM:
· ON-AIR: Minimum of 30 recorded promos @ 6x per day.
o Final Count: 83 (53 total above promised)
· WEB/APP: Contest banner feature on WayFM.com & App homepages.
· SOCIAL: Minimum of one contest post to Stories. (2 static feed posts above promised)
· EMAIL: What’s Trending e-blast inclusion – 106k+ subscribers.
o Sent: July 15th
Promotional Value:
$8,800 $18,450 (+$9,650 value above promised)
· ON-AIR: $4,500 $12,450
· WEB/APP: $3,000
· SOCIAL: $300 $2,000
· EMAIL: $1,000
This promotion was in conjunction with our New Year's 7-Day Reset campaign, which aired throughout the month of January. Listeners were encouraged to take the 7-Day Reset Challenge by completing a short devotional study each day for 7 days. Once they completed the 7th day's study, they were given access to enter to win the grand prize flyaway!
Quote from Emily:
"Thank you so very much for the opportunity to go! My daughter is a high school senior this coming year, so this was an amazing momma/daughter girls' trip... We had a bucket list trip for sure! We have never been to Colorado...she got to fly for the "first time" (that she remembers - last time she was 5 weeks old)...we tried a restaurant she was always curious about...and we experienced fellowship with other believers (who started as strangers) everywhere we went... Oh! And, we met Mac Powell!!! What an awe-filled and humbling experience for us! And, I loved seeing that same awe and humility radiating from the artists!"
Phone Calls Taken: 150
Commitments to Christ: 14
Story from caller Christine:
**Permission to use photo and story was given by program leader, Jerry, who was in attendance.
Dates: April 6-10
In partnership with Sight & Sound Films.
We hosted an appointment listening giveaway with Obadiah in the afternoons. Each day, Obadiah gave listeners the que to call and play a game on-air for their chance to win a pair of movie tickets.
There was also a companion Bible study hosted through World's Biggest Small Group.
Number of WBSG study signups: TBD
Good Friday Nashville is an annual Holy Week concert hosted by Chris Tomlin at Bridgestone Arena. This year was the 10th year of the event. WayFM had the opportunity to bless a couple wonderful partner organizations with tickets individuals and families that they serve.
We received the following note from HopeKids about families who attended the concert:
"Thank you so very much for allowing our HopeKids families to attend the Good Friday Nashville concert! They all had so much fun. One Mom pictured below on the left said, "Thank you for this opportunity to worship alongside 30,000 people! My family had an incredible night!" Another Mom compiled a sweet video that you can view here by using the password "somanypictures" so access."
WayFM has a promotional partnership with Redbird Common, a singer/songwriter concert series in Franklin, TN that celebrates Christian music and the stories behind the songs.
At the most recent show in March, there was a family in attendance with one of the kids wearing a HopeKids t-shirt, another organization that we partner with regularly. I (Tyler) introduced myself to the family. After the fact, I was sharing with one of our volunteers, Sharon, about what HopeKids does and how WayFM partners to provide concert and event tickets for the families that they serve. Sharon was so moved and said that she had some tickets to an upcoming Nashville Sounds baseball game that she wasn't going to be able to use and wanted to offer them to this family at the concert.
The family was so grateful and wanted to get this picture with our WayFM team. I later received this picture and note below from the team at HopeKids:
"I also wanted to include a picture from RedBird Common Songwriter's Night on 3/31 where one of our families got to attend thanks to the generosity of Rebecca Jones! HopeKids Mom texted me from the show and said, "Oh my goodness! So we’re at the songwriters night and met Way FM and we were talking to one of the ladies (Sharon) and she offered us her tickets to the Sounds game Thursday! How awesome is God!" The generosity of your team helped this sweet Mama feel seen and loved by God! That is amazing!! Please thank Sharon for me! This meant so much to them and is so encouraging to me to see how God constantly provides for our precious HopeKids families."
Dates: March 1-15
This year we distributed 1,263 WayFm Easter Crosses!
700 were distributed locally in Denver through partner organizations, and 536 were purchased through our online store.